ViewPoint

DECEMBER 17, 2013

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Company SWOT analysis (OneSource). She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. List of company competitors (OneSource).

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

The Effective Marketer

MAY 27, 2015

Out of it may come a battle card but the battle card I’m talking about in this post is something created specifically to position your product against a competitor’s. You may have to do a deep dive into technical features or focus on messaging and positioning, or sales channels, or distribution.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Hinge Marketing

JUNE 5, 2017

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Remember this every time you see a competitor position their firm as trusted advisors.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Single Grain

JUNE 3, 2021

There are many different marketing positions in a company, like marketing executive, marketing manager, marketing analyst, digital marketing executive, etc. However, the one position responsible for overseeing all the other marketing job profiles to drive overall business goals is the marketing director. What Is a Marketing Director?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

SEPTEMBER 7, 2016

So, your competitive analysis needs to include a sample of companies that consistently rank in the top search results for the most relevant keywords your ideal buyer uses to research information related to: Products and services that you provide. Approximately 96% of your website visitors are not ready to buy. Provide a solution.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Hubspot

OCTOBER 12, 2017

Keep these brands on your radar since they could shift positions at any time and cross over into the direct competitor zone. Choose a small handful of samples to review instead of tackling every single piece to make the process more manageable. The comments are negative, positive, or a mix.

Analysis 101

Analysis SWOT Work Management Case Studies 101

Single Grain

FEBRUARY 22, 2024

Conducting a SWOT analysis of your competitors can provide crucial data that can refine your business strategies and evaluate your competitors’ marketing strategies for growth. It rewarded them with a sample kit for a promo price, free shipping, a free e-book, a $10-promo code for the next purchase, and a money-back guarantee.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Hubspot

OCTOBER 26, 2015

The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) This can be done with a simple survey that asks questions that get at the four points in the SWOT analysis. Step 5: Position or Value Proposition.

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. To provide even more context, here are a few sample topics: Auditing the Link Profile of Over 100 B2B SaaS Firms: Winners and Losers. SWOT Analysis. Review Impressions Shares and Average Positions.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85