Zoominfo

MARCH 31, 2023

Today’s business leaders are increasingly turning to platforms that use timely intelligence signals and scalable, automated workflows to free data from its silos. Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

JULY 20, 2022

That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Customer journey orchestration isn’t as precisely defined as other marketing technology categories. Basic CJO categories.

Work Management 98

Work Management Enterprise Management Marketing Management Touchpoints 98

Customer Experience Matrix

APRIL 26, 2024

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. It took the big martech vendors including Salesforce and Adobe several years to accept that. That's odd; people ask me those questions all the time.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

ANNUITAS

JANUARY 31, 2023

Macroeconomic issues, combined with fundamental flaws in enterprise marketing and sales operations, are opening up what we call an “arbitrage opportunity” for firms like ANNUITAS. The potential to collaborate around this opportunity and bring successful solutions and best practices to a broader marketplace in the process.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

SEPTEMBER 21, 2018

Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Adobe GETS marketing.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Martech

JULY 14, 2022

Digital engagement, Salesforce notes in its most recent “State of the Connected Customer” report, “hit a tipping point” in 2021, when an estimated 60% of interactions took place online, compared to 42% the year before. Platforms, not point solutions. Rich, MRP, Madison Logic, Terminus and more. More M&A.

Account Based Marketing 123

Account Based Marketing Enterprise Management Work Management Marketing Management 123

Zoominfo

MARCH 15, 2022

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. ZoomInfo’s DaaS solution — OperationsOS — is built to address these critical enterprise needs. Every company has a sales and marketing function. To be successful, those teams need good data.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

Martech

MARCH 23, 2023

To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It’s designed to answer questions reliably based on dynamic enterprise data automatically augmented with relevant public information.

Marketing AI 110

Marketing AI Paid Search Agency Training Search Engine Marketing 110

Martech

APRIL 10, 2023

Marketers don’t need more standalone tools, they need a platform. ” Another breakthrough, Tarkoff said, was integrating the Oracle Unity CDP with the marketing orchestration, content and advertising platforms. ” He also points out that, at an enterprise level especially, good governance is needed.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing AI 106

Zoominfo

SEPTEMBER 20, 2021

Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. That’s why I’m excited to announce that ZoomInfo has acquired RingLead, a leader in data orchestration that helps organizations manage their first- and third-party data assets.

Zoominfo 100

Zoominfo Enterprise Management Work Management Marketing Management 100

Zoominfo

JULY 26, 2022

An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology. Customers with ZoomInfo Enterprise API can access the API’s endpoints to search for, enrich, and export records to their integrated applications.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

SEPTEMBER 7, 2022

ZoomInfo’s intelligent lead routing allows you to activate any-object routing and leverage your Salesforce triggers to automate the real-time movement of all kinds of records — including leads, contacts and accounts — directly to your sales team. Can you easily integrate your core revenue generation platforms such as your MAP and CRM?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Customer journey analytics: A snapshot. What it is. Why we care.

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” It will depend on platform capabilities, feature set, selected billing cycle, and the number of users or logins. Customer Engagement Pricing Overview CEP pricing can vary a lot.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Salesforce Marketing Cloud

OCTOBER 25, 2021

It’s astounding that the everyday enterprise uses 1,295 cloud services, on average, to break down information silos, according to a 2019 report. Simply put, you need workflow orchestration right in your CRM (customer relationship management platform). Case studies in digital process automation and workflow orchestration.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Martech

SEPTEMBER 13, 2021

Conductor, an enterprise SEO and content management platform, caters to marketers — meaning, they tend to switch jobs frequently. They didn’t have to learn anything new because the information was in Salesforce, a tool they were already using.”.

Enterprise Management 115

Enterprise Management Work Management Contacts Marketing Management 115

Martech

SEPTEMBER 24, 2021

Also called “Programmatic ABM” by ITSMA, marketers use machine learning to send highly targeted and personalized messages to individuals at hundreds (or thousands for enterprises) of key accounts. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. What ABM tools do.

Account Based Marketing 127

Account Based Marketing Enterprise Management Work Management Paid Content 127

Martech

OCTOBER 20, 2021

This distinction remains important, but seems less germane with each passing year, especially as enterprise stack leaders increasingly recognize they cannot effectively go all-in with the likes of Adobe, Microsoft, Oracle, or Salesforce, and still obtain the fit and coverage their stakeholders require. Platforms vs. products.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Product 107

Martech

DECEMBER 5, 2022

Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. In some cases, an enterprise will want to take a hybrid approach. Dig deeper: Customer data platform (CDP) buyer’s guide. Most enterprises already have some sort of data warehouse (DWH) and/or data lake.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

SmartBug Media

DECEMBER 11, 2020

Salesforce is one of the most prominent CRM software providers. Keep reading to learn: Why businesses might want to switch from Salesforce. A Look at Salesforce. Salesforce provides CRM software that empowers businesses to grow through sales. Reasons to Switch from Salesforce. Best Alternatives to Salesforce.

Enterprise Management 97

Enterprise Management Marketing Automation Services Work Management Marketing Management 97

Martech

OCTOBER 14, 2021

A new generation of purpose-built tools have arisen for customer journey analytics and orchestration applications, while more established players have augmented their enterprise-level offerings with capabilities to facilitate this kind of analysis. Customer journey orchestration. What customer journey analytics tools do.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” It will depend on platform capabilities, feature set, selected billing cycle, and the number of users or logins. Customer Engagement Pricing Overview CEP pricing can vary a lot.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” It will depend on platform capabilities, feature set, selected billing cycle, and the number of users or logins. Customer Engagement Pricing Overview CEP pricing can vary a lot.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Martech

JULY 22, 2021

“When we integrate the SSP with a DSP like The Trade Desk, Amobee or others, advertisers are experiencing the exact same workflows, same exact reports, and attribution in a way that no other supply-side platform has done,” Buchalter added. BrandMaker serves over 300 enterprises, including BestBuy, Deutsche Bank and Daimler.

Resource Management 110

Resource Management Enterprise Management Marketing Management Ad Exchange 110

Engagio

MAY 23, 2023

” -Mandy Hanson, Director, Global Account Based Marketing at Lacework Read more about how Mandy was able to leverage a mix of our ABX, orchestration, and advertising solutions. AI Reason 7 Easy-to-use interface: Demandbase’s user-friendly interface makes it easy for customers to navigate the platform and create campaigns.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

chiefmartech

NOVEMBER 26, 2021

While the majority of that will likely be revenue expansion for existing public SaaS companies, such as Adobe, HubSpot ( disclosure: where I work, and this is definitely not investment advice ), Microsoft, Oracle, Salesforce, etc., my guesstimate is that at least $5 billion will be generated by earlier stage SaaS players.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Software 94

Oktopost

SEPTEMBER 9, 2019

Metadata has created an ABM platform that consistently and reliably delivers marketing KPIs with minimum time and effort. Why we like it: One platform for Facebook, Instagram, LinkedIn and display ads. Set it up, and let the platform do the work. This platform puts B2B marketers in an extremely informed position.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Valasys

AUGUST 9, 2023

“AI-driven ABM campaigns for efficiency,” a realm where your messages resonate with impeccable timing and relevance, thanks to the strategic orchestration of AI. By employing AI, B2B enterprises can surmount the limitations of limited data. The result?

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Litmus

OCTOBER 5, 2022

Four keynote speakers —from Salesforce, Fortune Media, Spotify, and National Cycling League—are headlining this year’s event. Now that it’s Salesforce Marketing Cloud, I have to keep learning all the time in order to not lose my place in the ever-changing world of email marketing! I interacted with clients and showed them the platform.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Zoominfo

SEPTEMBER 9, 2021

Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. That’s why I’m excited to announce that ZoomInfo has acquired RingLead, a leader in data orchestration that helps organizations manage their first- and third-party data assets.

Zoominfo 52

Zoominfo Enterprise Management Work Management Marketing Management 52

ClickZ

FEBRUARY 21, 2020

Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales. Stephanie Buscemi (Salesforce). Stephanie Buscemi is Chief Marketing Officer and Executive Vice President at Salesforce. Max Wessel (SAP).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

chiefmartech

MARCH 28, 2019

RSG only works on the “buy” side to advise enterprise tech decision-makers, and never works for vendors. The problem is that we’ve been working on individual platforms and in many cases simply building stronger silos. In particular I encourage you to consider the colored boxes under Enterprise Foundation Services.

Enterprise Management 80

Enterprise Management Digital Asset Management Work Management Marketing Management 80

Heinz Marketing

DECEMBER 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Sales Intelligence platforms/tools.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

SalesIntel

DECEMBER 6, 2023

Some of the top sales productivity tools include: LinkedIn Sales Navigator Basecamp SalesIntel Salesforce Sales Cloud RescueTime Octoparse Pipedrive Salesflare Calendly Aircall 3. Due to its diversity, CRM can benefit any business – from a startup to a large enterprise. Choosing the right CRM is a tough ask for businesses.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

6sense

NOVEMBER 9, 2021

At one point Friday morning, one of our CMO Coffee Talk regulars started a Beautiful Mind -esque soliloquy on what the “perfect” marketing automation platform would include – features, integrations, etc. Marketing automation is the orchestration of marketing, not just email. Control Tower is how I look at it.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Analytics Tools Lead Ranking 48

LeanData

MARCH 19, 2021

After reviewing this post, you’ll be able to discern how best to utilize your instance of Salesforce to power your ABM motion, bringing your Sales and Marketing resources into alignment with your most valuable marketplace opportunities. . Salesforce Lead-to-Account matching. Crafting and delivering personalized customer experiences.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Automation 52

Zoominfo

AUGUST 19, 2021

But as the velocity, volume, and variety of data increases, even the most advanced enterprises are struggling with inaccurate data that doesn’t provide actionable insights. OperationsOS is trusted by world-class teams as the DaaS solution designed specifically for enterprise data and operations teams at growing organizations.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100