Marketing Interactions

MARCH 7, 2022

They have a recognized problem to solve that matches the solution your products or services provide. They don’t need basic education, they need an advanced, more personalized program. Email Copy: Short, concise, and personalized. Because lost opportunities already know you. They have a relationship with you of some sort.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

OCTOBER 24, 2021

So here are some ideas about how to get the information you need from SMEs to either create content based on their knowledge and expertise, or to help them create bylined content that builds their personal brand along with your company’s. Unfortunately for most of us, the product our company sells is likely not the only one of its kind.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

APRIL 14, 2019

To level the playing field, marketers must focus on personalized and connected messaging—and they must do so competently, consistently, and at scale. Through reverse IP lookup, the content served can be personalized to the company employing the website visitor. If your content isn’t relevant, it isn’t read.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

MARCH 25, 2023

The top two industries (71%) – financial services and technology companies. Speak to them personally. Granted, the report is based on responses from only 175 business decision makers. However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). If this doesn’t concern you as a B2B content marketer, it should.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Marketing Interactions

JULY 25, 2019

But you also must convince HR, Product, Sales, Marketing, Service and the CFO that this is the solution they each need to ensure their departments are contributing to company growth objectives. Service cares about customer satisfaction, retention, and loyalty. Let’s take an example. Imagine you sell collaboration software.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

Marketing Interactions

FEBRUARY 17, 2020

B2B Marketers say: Our personalization efforts are mostly ineffective. Provide substance over style. I want insights that help me see things relevant to me in new ways. Get rid of the sales pitch and marketing fluff. Our content is not helping us reach our goals consistently. Use Context Shifts to Transition Attention to Action.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

MAY 21, 2018

Financial Services companies fared a bit worse at 33.3% In other words, no one person or function administers content marketing. But the Global Content Impact Index, Technology Edition finds that only 36.4% of companies maintain consistent content scores across the various types of content on their websites.

Cost 69

Cost Content Marketing Automation Services Work Management 69