Digital B2B Marketing

JUNE 28, 2012

Develop a relationship. Relationships take time. You talk about relationships as a marketer. However, you don’t really mean a relationship. Business Relationships that Matter In the vast majority of enterprise B2B companies, relationships that matter are between people.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

APRIL 22, 2011

That is what relationship marketing should be about. As personal relationships in your business are replaced by machine-personalized communications, your passion has been lost. In B2B marketing, you build relationships around knowledge and a common interest. Wow, that is making a connection.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

JULY 16, 2012

The purpose of B2B marketing is not leads, relationships, content or branding. Business and personal lives are blending and as business people we are always connected. Marketing is About Relationships Again, marketers are focusing on the journey. Marketing is not about relationships. Yeah, content is like that.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

APRIL 3, 2012

Just like personal gifts with strings attached are not as appreciated, when we see the strings attached, they lose their impact. Companies need to give of themselves in order to earn the relationship they desire from individuals. A fuss is made about the return on social media because return is, in fact, expected.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Digital B2B Marketing

JULY 26, 2011

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. In my personal life, I’m always running behind. I believe social media should be about being social and developing relationships. The one I choose was a digital agency, and it just fit.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

APRIL 25, 2012

One of my personal goals in social media is to engage with people interested in modern B2B marketing. When I read someone’s blog AND they read mine, comments and discussion have more context and better relationships are formed. No, despite the reputation Triberr has with some people, these points are not contradictory.

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Digital B2B Marketing

APRIL 20, 2011

note: I do not have a relationship with Riverbed or, to my knowledge, any of Riverbed's competitors]. Personally, I would not, here are a couple reasons why this fails the content selling test. Link to the registration page. Would you pay $39.99 for this report? It immediately looks like it is out-of-date information.

Lead Generation 100

Lead Generation Generation Lead Ranking Lead Scoring 100