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Building the A-Grade Sales Team

Lead Forensics

TIP: Top up your call preparation by using Lead Forensics Visitor Tool to understand key details about prospects that have visited your website including, turnover, SIC code, company size, location and more. Did they check out pricing or read a blog post? How can you relate to your prospect? Speak to an expert.

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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce Marketing Cloud

Imagine your company has individual departments that generate content around sales, support, technical documentation, training, and pricing. Use outside lists wherever possible : There are many industry-accepted standards, such as ISO Country Codes and SIC Industry Codes. But it goes deeper. Why reinvent the wheel?

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The truth of the matter was that a member of the social media agency Chrysler had hired to boost their online marketing profile had, in a fit of colossal ineptitude , tweeted by mistake; thinking he was using his personal account. Chrysler's social media agency quickly became Chrysler's ex-social media agency. you're an idiot and a liar!!

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2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

We have an ordinary person (what is), and we have adventure that lies ahead (what could be). They adapt, and eventually get what they’re looking for but end up paying a heavy price for it. This is the Hero’s Journey, which—modified in various ways—we see repeated in stories throughout history. He did this over and over.

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Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

High Costs: Obtaining high-quality B2B data can be expensive, and limited access to data may require marketers to pay higher prices to access the information they need. Overall, limited access to B2B data can hinder lead generation efforts and make it difficult for marketers to achieve their goals.

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Fallacy of the Day

Content Marketing Institute

Estimation is pretentious rationalism, where rationalism does not serve us well (extremistan)(sic) Take only risks you can survive. Macroeconomics is the study of the economic behavior of individual units of an economy (such as a person, household, firm, or industry) and not of the aggregate economy (which is the domain of macroeconomics).

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How to Turn Your Content From Lousy to Memorable

Content Marketing Institute

He wrote as if he paid a steep price for each sentence. Here’s a tip: If someone’s writing makes you feel stupid, that person is not a good writer. If someone’s writing makes you feel stupid, that person is not a good writer, says @czollingerBC. What can we learn from Ernest Hemingway, winner of a Nobel Prize in literature?

SIC 104