Remove Personalization Remove Pricing Remove SIC Remove Word of Mouth
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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce Marketing Cloud

Imagine your company has individual departments that generate content around sales, support, technical documentation, training, and pricing. Use outside lists wherever possible : There are many industry-accepted standards, such as ISO Country Codes and SIC Industry Codes. But it goes deeper. Why reinvent the wheel?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. You don’t wait for a cold call to talk to an annoying sales person. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago.