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The New Rules of Social Marketing and PR

Convince & Convert

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. “More and more marketing and public relations is really becoming a convergence with sales.”

PR 319
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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. Peter points out that a PR stunt for the sake of a PR stunt is pointless. ” If you could do a Skype call with any living person, who would it be?

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How Sexy Hair Blends Instagram and E-Commerce

Convince & Convert

With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts. “I’m not just doing public relations and I’m not just doing social media, but I’m also doing customer service.” Hair for All.

Skype 125
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Using Social Media to Win Hearts in Financial Services

Convince & Convert

via Navy Federal’s Facebook With the support of the PR team, Michael strives to keep content primary in his social media strategy. If you could do a Skype call with any living person, who would it be? Even the iPad app is distinct from apps of other financial institutions because it puts content first. .”

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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. Perhaps not surprising because he was Time’s Person of the Year , Pope Francis is the most influential world leader on Twitter. ” If you could do a Skype call with any living person, who would it be?

Practices 168
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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. If you could do a Skype call with any living person, who might that be and why? Building a Social Team.

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Tapping into Consumer Needs to Build a Modern-Day Content Strategy: An Interview with Alyssa Santoli of Vitamix

Brandpoint

Alyssa Santoli is the Manager of PR and social media at Vitamix and has over 10 years experience in social and digital marketing. In addition to the social care opportunities, I also spend a lot of time digging into our post performance and seeing if there are any good engagement opportunities for social or PR, which I also manage.