FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Strategic-IC

DECEMBER 16, 2020

Account-based Marketing (ABM) is a strategy that treats an account (or cluster of accounts) as a marketing of one. An orchestrated set of strategies and tactics to target each Target Account. An orchestrated set of strategies and tactics to target each Target Account. Intent data. One-to-few.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

Account-based Marketing (ABM) is a strategy that treats an account (or cluster of accounts) as a marketing of one. An orchestrated set of strategies and tactics to target each Target Account. An orchestrated set of strategies and tactics to target each Target Account. Intent data. One-to-few.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Valasys

FEBRUARY 4, 2020

Customer data lies at the heart of data cleansing, processing, clustering & targeting & helps the marketers opt for a strategic approach to attract, engage, convert & retain their potential & existing customers. Industry-specific targeting helps optimize B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

QuanticMind

OCTOBER 24, 2017

Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. Shopping Strategies That Never Go Out of Style . It’s a good idea to differentiate bidding strategy to account for funnel stage: site visitor versus product page visitor versus cart abandoners versus actual people who convert. >>Back

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40