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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

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How to organically grow your Instagram: 5 proven ways to attract followers

ConvertKit

Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. “If only I could get more followers on Instagram, this whole online business thing might get easier.” ” It's a problem I hear all the time from new creators.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook.

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How to Build a Content Strategy for Small Businesses

Scoop.it

Other factors to consider include competitor analysis and social media analytics. One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. And that’s just one statistic. What Is a Content Strategy? What Is a Content Strategy?

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What Is Web 3.0? The Future of the Internet

Single Grain

Trustless – The network offers freedom to users to interact publicly and privately without an intermediary exposing them to risks, hence “trustless” data. is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. Sound too good to be true?