Oktopost
APRIL 8, 2021
.” At the end of the day, we have the same intentions as the social networks – to keep our audience engaged. Creating engaging content that works with the network algorithms will keep you on top of the game, providing higher engagement, and overall ROI from social. . P2P over B2B.
Content Standard
AUGUST 23, 2018
In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Rather, its product is the brand. Image attribution: Isaiah McClean.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
JANUARY 26, 2016
I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.
Industrial Marketing Today
APRIL 23, 2012
Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Here is a brilliant example of humanizing an industrial product with a healthy dose of humor. video from Fluke Corp.,
GreenRope
JULY 1, 2014
Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. Images are a great way to reach your audience on a personal level without referring directly to your product.
GreenRope
JULY 1, 2014
Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. Images are a great way to reach your audience on a personal level without referring directly to your product.
GreenRope
JULY 1, 2014
Content has no value if it doesn’t provoke some social action or engagement such as: liking, favoriting, +1ing, commenting, and ultimately, sharing. B2B and B2C have something in common: they are both P2P. Images are a great way to reach your audience on a personal level without referring directly to your product.
Expert insights. Personalized for you.
103 
Let's personalize your content