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Blogger outreach is scary

Biznology

Image via Wikipedia. But I am still surprised that many companies don’t do blogger outreach, even today. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. My conclusion is that what is holding them back is fear.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia.

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The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. In general, we have two weeks or less before our first outreach. The clock is ticking.

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Overcoming a Dry Spell: 8 Sources for Blog Inspiration

Biznology

Photo credit: Wikipedia. This is particularly important if your business is involved directly with an outreach or local networking event. Blogs have certainly blurred the lines between what is considered private, and what is public knowledge. Sometimes the best blogging ideas come from creative places. Your personal life.

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The Dirty Little Secret of Media Relations

Biznology

Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage.

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Fire for effect when you can't get a bead on your market

Biznology

Image via Wikipedia. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how.

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How NOT to pitch a blogger

Biznology

Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Tweet This Post. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches.

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