proposal Organization Related Topics 
Customer Experience Matrix
JULY 10, 2012
This verges on heresy, but I’m having an increasingly hard time with lead stages as a way to organize a marketing program. Here’s my two-part modest proposal: - within nurture programs, leads should be offered whatever materials they are most likely to select next, based on their recent behavior.
Customer Experience Matrix
DECEMBER 4, 2012
I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. Integrations with ACT! And Saleslogix are under development.
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Customer Experience Matrix
NOVEMBER 16, 2011
These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. The goals you state here should be as specific as possible, so you can later check that proposed solutions address them. But don’t think you’re writing the document for vendors.
Customer Experience Matrix
JUNE 11, 2007
All this thinking about the overwhelming number of business metrics has naturally led me consider balanced scorecards as a way to organize metrics effectively. Loyal readers of this blog might expect me to propose lifetime value as a better alternative. Balanced scorecards make an immense amount of sense.
Customer Experience Matrix
OCTOBER 31, 2006
In a world where security and control are lacking on so many levels, gaining even a small measure of power gives customers great psychological comfort and tightens their bond to any organization that is kind enough to do so. This ties directly to process simulation, another BPM capability highlighted in the article.
Customer Experience Matrix
DECEMBER 2, 2015
Now you have a system that is organically evolving the timing of multi-step campaigns – and, better still, adapting that timing to behavior of each individual. But what about sequences of related actions (i.e.,“plays”)? plays”)?
Customer Experience Matrix
MARCH 9, 2015
But they’ll still need people to come up with non-incremental products, non-obvious insights, and deals with other organizations. Implications for Marketers If Martech moves in the directions I’m proposing, marketers need to do certain things to prepare. Expect imperfection.
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