The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

Work Management 100

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The Effective Marketer

DECEMBER 8, 2010

Some of the issues discussed were: Who manages and who owns the CRM system in your organization? Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

FEBRUARY 9, 2012

I was pleasantly surprised when they decided to attack the core of the problem by saying “ It can be common for organizations that implement an inbound marketing strategy to see an early lift. However, while early results are strong, the leads can dwindle to a trickle “ That’s not your typical Inbound Marketing whitepaper!

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Effective Marketer

MAY 27, 2015

Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. There you can search competitor employees by title and start forming an idea of how the company is organized.

Work Management 100

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The Effective Marketer

NOVEMBER 6, 2009

Gartner’s comment about the decision focused on them being an independent research organization and denies they use “pay for play&# in the publication of their reports. And not surprisingly, the judge dismissed it. So this should be the end, right? ZL lost and will go back to its corner. Well… not so fast!

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The Effective Marketer

MARCH 24, 2011

Because the solution to the disconnect facing marketing and sales today is to fix the “lead problem&# , once leads are better qualified the two organizations can be friends again. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 10, 2011

Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

Effective managers in general are good at taking the responsibility of communicating their decisions to the organization, ensuring everyone is on board and aware of what will happen. Marketing, after all, affects every part of the organization. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 29, 2010

The “let’s copy last year’s budget” mentality is prevalent in many organizations because is the easy way out of a not so glamorous function. The methodology of OBJECTIVE -> ACTION -> BUDGET is logic, but why is it that so many marketers keep insisting on coming up with the budget before actually putting a plan in place?

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 14, 2009

There’s a specific passage I think is a great definition of effective managers, it reads: Effective managers manage themselves and the people they work with so that both the organization and the people profit from their presence. This is a simple but powerful thought. How are you making use of your time? United States License.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 25, 2009

From a marketing perspective, the principle still holds true and you will certainly be able to recognize in your organization all those different meeting types and should be able to prepare beforehand and run them according to their individual characteristics. United States License.

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The Effective Marketer

JULY 16, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Paid Search Agency 100

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The Effective Marketer

FEBRUARY 25, 2009

The answer is to first get organized. Organizing your tasks There are several methods of organization being one of the most popular with technology folks the GTD (Getting Things Done) system. Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

FEBRUARY 15, 2009

Effectiveness doesn’t come from copying, it comes from making it right for your organization. Watch, learn, absorb all the good and bad then translate it into your own context. Do what works for you, not what have worked for others. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

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The Effective Marketer

JANUARY 13, 2009

It needs to be taught explicitly to everyone in organizations that are based on knowledge.” That’s the only way you will be able to accomplish everything you set out to do in your plan. Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

Getting back to these basic principles can help marketing to “reset” and come up with a plan for action that will drive the organization in the right direction. Where is the company headed? What’s the mission? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Enterprise Management 100

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The Effective Marketer

JUNE 21, 2009

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. For more great stuff on viral marketing, David Meerman Scott’s blog ( www.webinknow ) is a great starting point. Like Be the first to like this post. United States License.

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The Effective Marketer

APRIL 6, 2009

In the last show [name] that I managed I had to negotiate with the show organizer, involve the transportation company, and come up with some creative ways to get our stand up on time, which gave me a much better understanding of how trade shows work”. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 28, 2015

It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. The key takeaway from the research is that you may have to review your sales enablement and content marketing plans. Sales people matter more than your digital assets.

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Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. I think your wise to follow the money trail.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100