Remove Opt-out Remove Personalization Remove Privacy Protection Remove Profiling
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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

They also make CE more valuable for the next person looking to join. Data privacy is a top priority at ZoomInfo. We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The new law comes as tech giants face pushback from lawmakers and consumers over their handling of personal information. Right to access personal data.

Privacy 72
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Email marketing strategy: A marketer’s guide

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers opt in through a sign-up form.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Right to access personal data. Right to correct errors in personal data. Right to delete personal data. Right to opt-out of behavioral advertising. Right to object to automated profiling and decision making. Right to opt-out of sales of personal information.

Act-On 98
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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

Open Rate 112
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Why we care about compliance in marketing

Martech

They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience. Marketers have entered an arms race of who can suck up and best use the most personal data. But what makes PIPL stand out even more from GDPR is the potential severity of the penalties.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined.

Privacy 80