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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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It’s time to say goodbye to your email open rate

Martech

legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. It’s not just data privacy legislation that’s changing the game for email. It’s not just data privacy legislation that’s changing the game for email. Still, the explosion in U.S. should be paying attention.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database. Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database.

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Email Benchmarks for Building Product Marketers

Navigate the Channel

Twisted logic, yes, but a valid open rate metric? But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Benchmarking industry standards can guide email marketing goals. Not so much.

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Google Play rolling out app data collection labels

Martech

It will also show whether a developer follows Google Play’s Families Policy and if their security practices have received third-party validation. On a larger scale, the biggest difference is that Apple lets users opt out of tracking, Google doesn’t. What developers need to know. Even apps that don’t collect data must complete the form.

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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. . Or, you might just want to stop looking at them altogether. What’s the change? Click here to download!

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” It’s hard to say. They have the most people.