SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Legal hurdles can’t be the only standard for marketers, however.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Customer Experience Matrix

NOVEMBER 18, 2018

Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their competitors.” The ANA’s grasp of causation may be no stronger than its sense of morality, but there’s no question it's in tune with the marketing herd.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked to monitor success. Click-through rate (CTR). Bounce rate.

Email Marketing 98

Email Marketing Click Rate Open Rate CTR 98

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Marketers who acknowledge and address this demand will be able to build relationships with customers that keep them coming back for more. Take a clothing retailer, for example.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Zoominfo

MAY 10, 2022

2022 is proving to be a critical year for data privacy in the US. While data privacy protection has been around for several decades — the EU’s Data Protection Directive was enacted in 1995 — every wave of new laws requires companies to refine their practices. Free Trial

Privacy 100

Privacy Personalization Zoominfo Privacy Protection 100