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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. The key is what you submit to present. They’ll be there to offer their expert opinion. Having a Point of View.

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Content Marketing at Scale: Aligning 8 Critical Stakeholder Groups

Content Standard

Many brands eventually find they’ve got to contend with more content stakeholders than expected—each with their own goals, opinions, and agendas that can shape the overall program’s success. Internal SME support lets you tap into the authentic voices of leaders in a given topic.

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4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

So, how can content curation be best used to boost SME marketing? The wisdom you share doesn’t have to be 100% your own opinions, and your followers will understand that you’re not the only voice of authority in your industry. Content curation, at its best, displays amazing content that your audience wouldn’t have seen elsewhere.

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Easy Ways to Optimize the Adobe Connect Poll Pod

MeetingOne on Webinars

Polls give participants a way to express their opinions and thoughts. Use the Presenter-Only Area (POA) to prep new polls in-session. The POA is like a green room: Presenters and Hosts are allowed in, participants are not. Example of a poll being created in the Presenter-Only Area. Optimize for the Presentation.

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The Rapid eLearning Blog

Buzz Marketing for Technology

In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. Last week I told you to stop using templates for e-learning that were designed for presentations. Presentation templates are designed for a different purpose. June 10th, 2008.

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Power up your content marketing strategy with white papers

Integrated B2B

A white paper is a high-quality, weighty publication that presents a well-balanced view of a topic, technology, solution or product. If you’re wondering what the subject material could be, look no further than a recent presentation held at an industry conference. Let’s put it into context. So let’s prove it!

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