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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That is the value to me of Web 2.0

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Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. Like traditional PR, it is a "top of funnel" tool. Social Tagging Web Marketing. Tags: Web 2.0

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. This blog draws on the heritage of my Forrester research. tactics Recent Posts Join Me at SocialTech 2010: Oct.

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Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

The book is an important read for consultants and other service providers, in my opinion. My next read will be David Meerman Scott’s The New Rules of Advertising and PR , which seems to be in alignment with some of the takeaways from my most recent reading list. “What is their personality?”. Of the world?”.

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Christopher Barger, GM's Social Media Rock Star

WebMarketCentral

Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy Blogging is a PR activity —a tool to build image and credibility—not marketing. PR can influence opinion, but not control it.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

LinkedIn has an official opinion on connecting up with others. You’re welcome to take their opinion on that. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters. Connection Strategies. Uncategorized. chrisbrogan.

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Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Home > Web 2.0, Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Sophos Upgrades Web Security Appliance. Most Malware Found on Trusted Web Pages, Report Says. Digital Media/Web. Web/Portals. Register with Campus Technology. More Content. Weighing In.

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