Open Rate Opt-out Phishing Practices 
Martech
OCTOBER 30, 2023
This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.
SalesIntel
JANUARY 8, 2024
The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing.
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Martech
FEBRUARY 4, 2022
Further down on the table, you’ll see Toxins, a category for practices that can poison your email marketing efforts, and Traps, which you’ll want to be aware of falling into. And if you would a copy you could save or print out for your teams, click here to download the high-res version. Compliance.
Sharpspring
JUNE 10, 2020
Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). Growing your email list organically using direct opt-in is a surefire way to connect with leads who are most likely to engage with your email. Set up email authentication.
Act-On
NOVEMBER 7, 2023
Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. But it needs to be.
Optinmonster
APRIL 11, 2024
Plus, I’ll share the best practices to keep your email marketing campaigns landing directly in subscribers’ inboxes. Factors That Affect Email Deliverability Email List Quality Sender Reputation Email Content Email Engagement Email Deliverability Best Practices 1. Use Double Opt-Ins 3. What Is Email Deliverability?
Litmus
JUNE 12, 2023
Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. It’s also best to be transparent about any plans to increase frequency (like daily communication for holidays or promotions) by asking subscribers to opt-in to receive more emails.
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