Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

MAY 14, 2010

Social media creates the need for marketing to lead within the organization. At least that’s the conclusion we reached at ITSMA recently when we did our social media survey (there’s a free summary if you’re interested). We mean that within the organization the leadership of social media is falling to marketing.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

JANUARY 15, 2010

Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. I think the suspicion that we see of social media, which is justified, is mixed with fear. But as we shift to a content focus, it is all online and its impact is invisible.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. Beyond discovering and prepping spokespeople for the company, PR becomes responsible for making them nodes on the online network that can be easily found by influencers and customers. Visibility. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JUNE 16, 2009

The two subject areas I’m most interested in in my role at ITSMA are B2B marketing in general and social media in particular. Indeed, I was surprised to see that some well-known social media and marketing experts who I think have interesting things to say followed me back after I followed them.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

APRIL 28, 2014

For example, we figure out how to get a free WordPress blog ourselves online or through word of mouth and then we learn how to collaborate with others through social media. Pretend the Industrial Revolution Never Happened.

Disintermediation 100

Disintermediation Word of Mouth Internet Marketing Cross-Selling 100

Chris Koch

MAY 15, 2012

It is an additional tool. Buyers are spending much more time online than they used to. No doubt that number has continued to go up—especially with the rise of mobile and social media. What does online search have to do with selling? What does online search have to do with selling? That was in 2009.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

DECEMBER 28, 2010

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. Soon, we’ll be able to automate our social media relationships through bots that can judge sentiment.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100