B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

MAY 24, 2013

In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. How do you know when your social media messages are too much?

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

OCTOBER 20, 2010

It’s about how to use technology as a tool to make marketing easier. Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

APRIL 13, 2012

What if something were to happen to your online marketing presence? Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your social media profiles, including content and contacts or followers.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. Today the number one key to success in online marketing is an intimate understanding of your buyers. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Did we miss any?

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 10, 2012

When it comes to your B2B online marketing, make no mistake. Bad Online Headline Examples. .” When it comes to blog posts that you share with your connections on social media, the post headline is even more important. 5 Tools to Battle Social Media Content Overload.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100