A Lack of Customer Advocacy Could Make B2B Buyers Walk Away
Marketing Interactions
APRIL 21, 2017
What he said can be paraphrased as: If there is no buzz about your company online, I won’t consider your product as a viable choice. However, he was adamant that the last straw would be if he couldn’t find people talking about the product/solution online. For context, this is a B2B SaaS product.
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