Online Marketing Related Topics 
Buzz Marketing for Technology
MAY 29, 2013
For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The phenomenon of big data certainly comes with big promise.
Buzz Marketing for Technology
OCTOBER 25, 2013
Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Internet users.
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Buzz Marketing for Technology
NOVEMBER 17, 2011
So last question: your career is a storied one and I consider you one of the great marketing thinkers around today. How do you think the online marketing ecosystem will look within the next five years and ultimately what role will companies like Metavana play in that vision of the future?
Buzz Marketing for Technology
APRIL 10, 2013
Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Who wouldn’t want definitive answers to such questions? Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are.
Buzz Marketing for Technology
JANUARY 23, 2013
With the proper attention to detail and willingness to dedicate the same energy to Facebook efforts as they do to other initiatives, online marketers will no doubt find that their 1% conversion rate is something they can control—and that it’s not Facebook’s fault their customers aren’t more engaged.
Buzz Marketing for Technology
APRIL 10, 2013
Many marketers get this wrong. Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed at driving traffic, rather than conversions. Or doubling your conversion rate?
Buzz Marketing for Technology
NOVEMBER 15, 2013
The most successful online marketers aren’t browbeating; they’re influencing by showing value. But the only way to truly know for sure what attracts your customers is to test and learn what they really want. More important, it is to use the big data from your tests to tailor what you’re saying, doing and offering across all devices.
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