Industrial Marketing Today

FEBRUARY 4, 2013

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.

Paper 60

Paper Domain Lead Generation Generation 60

The Point

SEPTEMBER 23, 2015

Create download buttons for content like white papers, videos, or recorded Webinars that tie in to the topics you cover on your blog, and gate those offers behind landing pages and short registration forms. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].”

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Paul Gillin

JUNE 24, 2010

In fact, many of the most successful marketers aren’t that concerned with ROI at all. The reality is that businesses make decisions without applying hard ROI criteria all the time. After all, the Internet is the most measurable medium ever invented. My biggest concern is that these ideas are overly simplistic. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. 9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

NOVEMBER 6, 2013

During the event, the company can use public relations tactics to meet with industry journalists and other influencers attending the show or conference. Newsletter calls to action can include registration for executive events, virtual events, or webinars—all of which appear in the “underused” quadrant in this chart.

B2B Sales 100

B2B Sales Lead Scoring Lead Ranking Research 100

Webbiquity

NOVEMBER 6, 2013

During the event, the company can use public relations tactics to meet with industry journalists and other influencers attending the show or conference. Newsletter calls to action can include registration for executive events, virtual events, or webinars—all of which appear in the “underused” quadrant in this chart.

B2B Sales 100

B2B Sales Lead Scoring Lead Ranking Research 100