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Online Persuasion: What Do Clients Say?

Writing on the Web

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

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7 Successful Female-Owned Tech Companies and the Founders’ Grit

Zoominfo

According to Kornferry, women hold only 5 percent of CEO positions at the technology leadership level, with 10 percent holding CIO and CTO spots. In 2004, she co-founded Ning, another custom content creation platform. Ning attracted 100 million users within its first three years. The company isn’t Bianchini’s first rodeo.

Ning 162
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Phony Testimonials and Dumb Social Proof

Writing on the Web

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. I don’t blame him.

Ning 100
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7 Successful Female-Owned Tech Companies: Stories of the Founders’ Grit

Zoominfo

According to Kornferry, women hold only five percent of CEO positions at the technology leadership level, with 10 percent holding CIO and CTO spots. In 2004, she co-founded Ning, another custom content creation platform. Ning attracted 100 million users within its first three years. The company isn’t Bianchini’s first rodeo.

Ning 130
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

108) but also added a possible positive role: â??â?¦argues John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? argues that his own blog â?? Michael Wesch.

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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Other just smart-thinking folx, can you share ideas on how to benchmark and measure for success – particularly for a blog that’s not out to sell any product or service. U)nique and/or Useful : A catch-all for paying attention to the blog’s positioning, messaging and voice. No specifis will be shared, only aggregated data.

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Checklist: How to Start a Business Blog

Hubspot

Note: this is not your place to talk all about your services or products. Great blog call-to-actions are action oriented, positive, clear, and direct. You also want to build a following on your networks, whether it be your own Ning network or Twitter. Try things like current news, opinion, and media rich content. Sub-heading.