Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. I don’t blame him.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

B2B Marketing Savvy

JULY 30, 2009

Other just smart-thinking folx, can you share ideas on how to benchmark and measure for success – particularly for a blog that’s not out to sell any product or service. U)nique and/or Useful : A catch-all for paying attention to the blog’s positioning, messaging and voice. No specifis will be shared, only aggregated data.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Buzz Marketing for Technology

JUNE 27, 2008

108) but also added a possible positive role: â??â?¦argues HTML-Tags: Subscribe. John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? » Your comment.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. Great blog call-to-actions are action oriented, positive, clear, and direct. The most popular kind are list of: recommendations, popular posts or articles by tags. Try things like current news, opinion, and media rich content. Organize your content.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

JULY 12, 2010

If not possible, then responsibility should rest with an executive in marketing, PR, product management or customer service. Responsibility should be placed as high as possible—with the CEO ideally (think Tony Hsieh , or Jonathan Schwartz before the sale to Oracle). Who else will be involved? When: how often will you write new blog posts?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Convince & Convert

SEPTEMBER 21, 2010

Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie. Great resource. Thanks again Katie. Great resource. Great resource.

Social Media 157

Social Media Media Paid Content Work Management 157