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The 10 most fascinating people in B2B marketing in 2019

Biznology

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. But now we enter a new decade, where challenges loom—data privacy, ad fraud, ever-longer sales cycles—so we need all the talent we can get. Who said B2B couldn’t be funny?

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Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. So there are lots of useful add-ons available at a nominal price.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Sales people can be alerted immediately when activity occurs. I like the search engine and search phrase features.

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The 5 Top Media for Cold Prospecting

ViewPoint

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.

B to B 120
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5 Essential Functions for Every B2B Website

Biznology

The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force. Oracle, for example publishes a Software Investment Guide to help prospects’ decision-making. Lead generation.

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Best Lead Providers & Lead Generation Tools

PureB2B

All of these tools will help you identify contact details for leads, which your sales reps can use to reach out and engage with them. Lead providers are useful if you want to scale your outbound sales and marketing processes , and don’t have an existing list of leads to contact. Why use a Lead Provider? Can’t I Find Leads Myself?

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Was that you?