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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. For example, a reader is counted as a bounce, whether they spend 15 seconds or two minutes on a page. It helps identify groups of customers who spend more and make repeat purchases, as well as the products and offers they respond to. A/B and multivariate testing tools. Sprout Social.

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4 areas of martech with ethical concerns

Martech

Essentially, Orbitz “found that Apple users spend as much as 30% more a night on hotels, so the online travel site is starting to show them different and sometimes costlier, options than Windows visitors see.” Conversion and engagement A key focus of Fisher’s analysis involves conversion rate optimization and engagement.

Ethics 96
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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. For example, a reader is counted as a bounce, whether they spend 15 seconds or two minutes on a page. It helps identify groups of customers who spend more and make repeat purchases, as well as the products and offers they respond to. A/B and multivariate testing tools. Sprout Social.

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The Founders Interview Series #17: Peter M. Vessenes, ProfitSee

Webbiquity

New businesses strategies have many variables; is there anyone in the company skilled in Boolean Algebra and spreadsheets to create a multivariable cash flow and rate of return model? My skills in spreadsheets had brought me in to Fortune 200 companies to train their analysts on multivariable scenario building on spreadsheets.

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A/B Testing: A Guide You’ll Want to Bookmark

Convert

Statistical analysis is used to determine the winner of each test. People commonly use the term A/B/n interchangeably with multivariable testing , but they are different. As you will see in the definition for multivariable test, it is different than A/B/N test. Multivariable Testing (MVT). Multivariable Testing (MVT).

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55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

Not picking a winning ad based on statistically valid results. This is because we are not spending $20+ per click just to get more clicks. In fact, the single best way to save money on AdWords… is actually to STOP spending money on clicks that get no results. Spend them well. And the worst: Not testing at all.

Adwords 131
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Encourage Innovation & Secure Buy-In with a Balanced Portfolio of Experiments

Convert

When looking for that rogue eatable that gives you IBS, you accept the risk of spending an unpleasant afternoon in the loo (if you’ve correctly identified what brings on the scourge). For me, given that I’m a bit of a sucker for semantics, there are two valid interpretations. Well, there are risks associated with running experiments.

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