3 marketing motions successful B2B software companies do differently than peers
Sword and the Script | B2B
APRIL 23, 2024
The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” And it’s easy to poke holes in most attribution models. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves.
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