LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Valasys

AUGUST 19, 2019

Modern prospects start their buying journeys on diverse channels, including social media channels. Therefore, marketers need to register their presence across multiple marketing channels to maximize their referral traffic. Influencer marketing remains one of the exponentially growing marketing channels.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

markempa

FEBRUARY 9, 2015

Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. You can break out charts and graphs and repurpose them into other channels, like blog posts. Webcasts and podcasts — Send a link in emails. What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Markempa

APRIL 30, 2019

Top of the Funnel: Use a Portfolio of Channels Without lead generation, there are no leads to nurture, and I recommend a portfolio approach to lead generation involving at least three to four different lead types like the following: Online Email Events Inside sales/sales development Don’t rely on just one primary lead source.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Envy

FEBRUARY 16, 2022

Hosted by Sophos, the multi-award winning (we’re talking 15+ awards and counting from prestigious names like RSA) Naked Security blog offers news, opinion, advice and research on internet threats and security issues. The site also offers webcasts and virtual events, as well as news and opinion. III YouTube Channels.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

Online Marketing Institute

JUNE 30, 2009

Which channel is more efficient for you? In fact, that is exactly why I created our YouTube channel. Once they realized how this type of sharing is valuable, they started coming around. Q: As the director of marketing communications at the Indium Corporation you manage trade exhibitions and blogs (among other things).

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

BenchmarkONE

NOVEMBER 23, 2018

In today’s selling market, the best places to find leads are shifting away from traditional channels. To see the information, you need to fill out a multi-part lead form. According to HubSpot , webinars and webcasts are the single most effective content tactic for B2B marketers, beating out blogs, case studies, and research reports.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Webbiquity

NOVEMBER 3, 2014

Those seven (or eight, or 12) brand exposures can come through a variety of channels—industry news sites, social networks, blogs, online ads, analyst reports, search—which is why content development forms the base of a web presence optimization strategy. On the other hand, webinars/webcasts are used by less than half of b2b marketers.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Content Standard

JUNE 8, 2017

But if you’re just planning on producing content and posting it to your YouTube channel, then your team is likely missing out on a number of opportunities in terms of your video format. How should it look? How long should it be? How intense of a production are we signing up for here? Image attribution: Jakob Owens.

Budget Programs 59

Budget Programs Video Marketing Planning Tools 59

Online Marketing Institute

NOVEMBER 2, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

ActiveDEMAND

SEPTEMBER 6, 2016

The end benefits of providing marketing assets are multi-faceted. Live and On-Demand Webinar – The leveraging of slides or presentation to present a live webinar and/or recorded webcast. Creating value-add marketing assets and deploying them to multiple channels puts the content in motion.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

WebMarketCentral

SEPTEMBER 11, 2005

An internal marketing lead has a difficult time juggling company objectives, politics, travel let alone new technologies, channel marketing, and PR. This situation best utilizes the four core expertise areas of Provident Partners; those being, creative ideas, public relations, lead generation, and multi-media production.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20