ANNUITAS
OCTOBER 27, 2016
Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. The moral of the story?
Customer Experience Matrix
MARCH 6, 2016
Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Among the more relevant firms, I noted a high concentration of reporting tools, including freshlime , hipdash , cloudlink , graphly , and Wicked Reports.
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Customer Experience Matrix
NOVEMBER 24, 2016
Obviously the system has been updated many times since then but its core approach to optimizing real-time decisions across all channels has stayed remarkably constant. It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. The concept of “relevance” is what qualifies Decision Hub as a JOE.
ANNUITAS
OCTOBER 27, 2016
Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. The moral of the story?
B2B Marketing Analytics
AUGUST 2, 2020
These 2 KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle. This analysis can further be expanded across campaigns and account dimensions to track the performance of different campaigns, channels across different account segments and regions.
B2B Marketing Analytics
JUNE 28, 2020
With the ability to leverage data and analytics in real-time across the life cycle of all marketing campaigns irrespective of the channel and the source, all these data-driven strategies are transforming marketing into a revenue-generating function. The division of these 2 metrics gives the “MQL to SAL” conversion number.
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
According to Andrew Kordek, your email subject lines should have C.U.R.V.E — Curiosity, Urgency, Relevancy, Value, and Emotions. Relevancy: Speak directly to you readers. This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. Salesforce.com'
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