Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

JULY 2, 2020

While this does include paid initiatives like commercials and advertising, promotion also entails organic initiatives like word-of-mouth marketing, content marketing, and public relations. Choose your distribution channels. Public relations and working with affiliates and/or influencers.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Convince & Convert

AUGUST 31, 2010

Fougler says such hyper synchronous, multi-layered online interaction not only connects each participant in a web of discussion, it affords each participant time to respond during the online synchronous discussion and time to reflect and digest what was said in the archives (comments, tweets, posts). Keep up the good stuff. Loved this post.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

APRIL 8, 2010

Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. The thing I found hugely frustrating about the iPad is lack of multi-user support. randygiusto yeah, interesting non-multi-user experience.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MAY 19, 2010

Interactive – The web is now truly multi-dimensional. Unfortunately there are so many different channels that it often becomes an enormous time suck! This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. link] KeyLimeTie Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. The multi-email address approach is actually very old school. Skeptical of the analogy? Email Won’t Die.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 22, 2010

Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). You could say the same about Advertising which has evolved into an array of different distribution channels (i.e.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

MARCH 2, 2010

ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Israel Lorenzana Who is setting or leading the pack on channels integration to a CRM centric app? We're starting to see how ESP's will need to evolve into communication distributors over multiple channels- not just email.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 23, 2010

In other words, I think businesses need to find the time — but I do hope this doesn't turn out to add 10 more hours to the average work week in America. In other words, I think businesses need to find the time — but I do hope this doesn't turn out to add 10 more hours to the average work week in America.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149