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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

percent) use their mobile device to access social media applications. These numbers indicate there is an active professional level audience on social media that has purchasing and decision-making power. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger. According to DCCI Internet Data Center, 92.8

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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase.

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Voice Computing Puts the Words Back in Your Mouth

Convince & Convert

Guest post by Tim Hayden , co-founder and CMO of 44Doors , a mobile SaaS and consulting firm based in Austin, Texas. Truth be known, there is something much more transformational happening with smartphone proliferation than a quirky mobile search and voice-to-text functionality. Can You Hear Me Now? 5 Trends in Voice Computing.

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8 Ways to Create High Performance Lead Forms

Outbrain

As more and more people use their mobile phones and tablets, it’s important that your site can automatically adjust its layout and content to fit the device it is being viewed on. Not all customers are at the same stage of the purchase journey. Match the form to your buyer’s journey stage. Incorporate lead form extensions.

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Your Digital Marketing Strategy Is Getting Hit By Ad Injection

Content Standard

Virtually every company’s digital marketing strategy now has to account for the likelihood that certain types of online advertising will be hijacked by injected ads that leech views and hurt ROI. A Growing Threat to Online Advertising. With bots, advertisers suffer because their ads are viewed by nonhuman entities.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

The following are some of the key characters of Gen Z that separate them from millennials: Gen Z is the first generation that has grown up with mobiles. Have a physical Inventory : A report from Accenture implies that 60% of the Gen Z shoppers prefer purchasing from physical stores. Gen Z loves to innovate.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Dollar Battle to Be Your Default Social Profile – 5 Essential Facebook Privacy Tips – 4 Tips for B2B Marketing on Facebook – The Local Advertising War Will Be a Clash of the Internet [.] Twitter Explo.