The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

FEBRUARY 11, 2014

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. Our partners share our vision and together we will change Marketing’s world for the better. [HS] HS] Thanks Paul!

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

The Point

JUNE 1, 2010

Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones. Increase traffic, “stickiness” and repeat visits for a campaign microsite. And those involved aren’t just kids: the average game player is 35. 40 percent of game players are women.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

MAY 30, 2012

If the end user forwarded the email to IT, and that individual subsequently clicked on the email, the IT worker was directed to a custom Web microsite that offered an information kit on BYOD and how to implement an initiative within his or her organization.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100