Marketing Insider Group

JANUARY 12, 2021

Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Event microsite. Social media mentions and hashtags. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Email communications.

Tips 301

Tips Co-Registration Microsite Pricing 301

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

SnapApp

JUNE 2, 2017

Paid Media. General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Instead of sending the typical reminder email, challenge registrants with a quiz on the upcoming topic to get their mind in gear. . . Share on social media. . Landing Pages. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

JULY 1, 2020

Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s not meaningless.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . BrightSpark | Social Media Strategist. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Dryrun | Co-Founder/CEO. . . Andy Crestodina. Maryrose Lyons.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118