xiQ

DECEMBER 15, 2021

In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects. xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

xiQ

DECEMBER 15, 2021

In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects. xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

OCTOBER 28, 2020

Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. To explore the accompanying dataset on your own, you can find our interactive microsite here. Response rates are also performing well, remaining at 10-20% above the benchmark since April.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

Tactics Automation Personalization Planning 100

Hubspot

MAY 1, 2017

And by doing the latter, specifically with those who had baby registries with the store, Target’s marketing analysts were able to form a “pregnancy prediction” score, which allowed them to determine which purchasing patterns indicated a customer was in the early expectant stages. higher open rate than those that aren’t.

Personalization 101

Personalization Brand Identity Branding Planning 101

SnapApp

AUGUST 9, 2017

Starbucks is another example of a B2B company who has successfully gamified the purchase process. The Starbucks Rewards app awards points for each purchase, and rewards users with free food and drinks when they reach certain point levels. . Email personalization boosts open rates by 26%, and click-through rates by 97%. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48