xiQ

DECEMBER 15, 2021

The time is ripe for field marketers to redefine their value to organizations and repurpose their expertise to operationalize Account-Based Marketing and pivot strategies to digital mediums. In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

xiQ

DECEMBER 15, 2021

The time is ripe for field marketers to redefine their value to organizations and repurpose their expertise to operationalize Account-Based Marketing and pivot strategies to digital mediums. In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

OCTOBER 28, 2020

Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. To explore the accompanying dataset on your own, you can find our interactive microsite here. Response rates are also performing well, remaining at 10-20% above the benchmark since April.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

SnapApp

AUGUST 9, 2017

Starbucks is another example of a B2B company who has successfully gamified the purchase process. The Starbucks Rewards app awards points for each purchase, and rewards users with free food and drinks when they reach certain point levels. . Email personalization boosts open rates by 26%, and click-through rates by 97%. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Convince & Convert

APRIL 4, 2016

to market to your target audience—and keep them moving even faster towards purchase. With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. How this encourages leads down the funnel: It’s all about the click-through rate. Top of Funnel.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111