xiQ

DECEMBER 15, 2021

In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects. xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

xiQ

DECEMBER 15, 2021

In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects. xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

MAY 1, 2017

And by doing the latter, specifically with those who had baby registries with the store, Target’s marketing analysts were able to form a “pregnancy prediction” score, which allowed them to determine which purchasing patterns indicated a customer was in the early expectant stages. higher open rate than those that aren’t.

Personalization 101

Personalization Branding Brand Identity Planning 101

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Batch Email Marketing Email marketing is the ability to create WYSIWYG emails and newsletters with easy to use design tools; send emails to groups of customers and prospects; and track and report on deliveries, opens, and clicks so you get a complete view of email performance. Sometimes (volume limits).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SnapApp

AUGUST 9, 2017

Starbucks is another example of a B2B company who has successfully gamified the purchase process. The Starbucks Rewards app awards points for each purchase, and rewards users with free food and drinks when they reach certain point levels. . Email personalization boosts open rates by 26%, and click-through rates by 97%. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Convince & Convert

APRIL 4, 2016

to market to your target audience—and keep them moving even faster towards purchase. A large thumbnail with a play button encourages leads to click through to view the video on Alex and Ani’s website. It piques the viewer’s interest and makes them want to click. Top of Funnel. Brand Films. Product or Service Videos.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111