The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

MAY 19, 2020

Consistent, rigorous A/B testing of subject line, “from” field, call to action (CTA), design elements and other key success factors in order to optimize email performance over time.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

MAY 8, 2012

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. Remember, in situations where you have a lot to say: not every ounce of copy has to fit on the same page, especially if doing so forces key messages “below the fold.”

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

FEBRUARY 10, 2010

USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. Or more precisely, it allows you to combine any kind of printed collateral (a self-mailer, for example) with a detachable Web “key” that, once inserted into a USB port, drives the customer to a designated Web page.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

The Point

FEBRUARY 11, 2014

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100