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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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5 Revenue-Boosting Ideas for Agencies Looking to Do More For Their SMB Clients

BenchmarkONE

As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . If your SMB client is an authority on what they do, then why not capitalize on it by hosting pay-to-attend webinars and seminars? Is your SMB client a local company? Create Merchandise.

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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. SMBs are up against enterprise brands, and they face an age-old challenge: How do you build a successful small business ecommerce strategy with limited time, budget, and resources?

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Research Maps Spending on Content Marketing

B2B Marketing Directions

In Borrell's October survey of SMB's, 45% of the respondents said that content marketing had become more of a priority in 2020, and 57% said they are planning to increase content marketing in 2021. Group "B" includes general merchandise stores (think Walmart, Target, etc.) and several types of media companies.

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The 5 Most Important Sales Performance Metrics Every Rep and Manager Should Track

Hubspot

If you’re trying to land more SMB customers, you want this number to go down (and your overall revenue and number of customers to go up). The shift from SMB to mid-market, or from mid-market to enterprise, always leads to a temporary drop in close rates. If you’re trying to move upmarket, you want average deal size to increase.

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The Beginner's Guide to Customer Targeting

Hubspot

When food magazine Bon Appetit announced merchandise drawing inspiration from their YouTube channel, I instantly went to check it out. Whether you work at an SMB looking for a more solid way of connecting with customers or a large business, customer segmentation and targeting is an excellent way to delight your customers.

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Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Under pressure to produce media exposure of any kind, PR firms or corporate publicists sometimes generate a placement first, and then attempt to figure out a way to leverage (or “merchandise”) that publicity. Too often, publicity with or without merchandising potential is simply hung on a company’s website like a hunting trophy.