Merchandising Multivariate analysis Rules Traffic 
Buzz Marketing for Technology
MAY 15, 2013
The question is: who inside the company can embody these traits and help the CEO rule the roost? A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. More Traffic? Or More Conversions? No Contest.
Convert
OCTOBER 2, 2020
Traffic is split at random so that one group sees version A while the other sees version B. Statistical analysis is used to determine the winner of each test. People commonly use the term A/B/n interchangeably with multivariable testing , but they are different. Multivariable Testing (MVT). Multivariable Testing (MVT).
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