Chris Koch
JUNE 18, 2012
Social media is biased toward English. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Transparency is the “hidden” problem. Fighting The Good Fight In Social Media (pr.typepad.com). Why do we assume that anyone can channel passion into his or her writing?
Chris Koch
FEBRUARY 12, 2010
Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Transparency?
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Chris Koch
NOVEMBER 24, 2009
One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. This [Choose. Blog, Space.]
Chris Koch
JANUARY 15, 2010
He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me. Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. That’s for you,” he said.
Chris Koch
NOVEMBER 11, 2011
And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Not that the defenses were much more than Maginot Lines to begin with.
Chris Koch
NOVEMBER 11, 2011
And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Not that the defenses were much more than Maginot Lines to begin with.
Chris Koch
AUGUST 16, 2011
It may seem facile, but social media are the answer. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more.
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