Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories!

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Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Tracking Twitter as a Source of Web Traffic. Make sure that you can clearly track the source of traffic to your website from Twitter. Cross Promote Across Your Social Media Sites.

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Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). The result was better than Eloqua could ever have expected.

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Anything Goes Marketing

OCTOBER 2, 2006

One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. Instead of seeing these same top level web nav. Show me the $$$$!!

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Anything Goes Marketing

DECEMBER 21, 2008

That's the stuff that builds social media loyalty and grows and nurtures your community. Will it drive more traffic and help you get further bang for your email buck? This goes back to being an Eco-Marketer and reusing content that you have. Does it take more time? Most likely. All you have to do is test it out.

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Anything Goes Marketing

JANUARY 27, 2008

This is very easy to do and worth testing Use the search engine optimization terms that drive the most traffic to your site within your subject lines. Consider using social media sites like Facebook and MySpace to grow your lists. This is also easy to do by examining the search terms from your analytics program.

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