Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

MAY 30, 2007

SAS Institute recently released a survey of senior executives’ attitudes towards marketing performance measurement. According to the study, the survey was conducted among “large and midsize companies across a range of industries,” which doesn’t tell us much about who they were but does suggest few were direct marketers.

Customer Surveys 120

Customer Surveys Planning Marketing Management Lead Scoring 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MAY 1, 2018

More Bad News One result of the heightened interest in these issues that public agencies, academics, and especially the media are now looking for stores on the topic. Good but it would have been a public relations disaster to continue opposing it. Signals were a bit mixed on that one but maybe it will happen.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159