Customer Experience Matrix

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Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

It performs the relatively common function of identifying trends but uses enough advanced technology, including natural language processing, topic discovery, and sentiment analysis, to impress me. Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI.

Nimble Adds Social Data to CRM

Customer Experience Matrix

Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Say you’re selling a product related to, oh, circuit boards. Seamless combination of contact management with social media is a big deal: when I showed Nimble to a colleague who runs a public relations agency, her eyes lit up. I had an intriguing demonstration yesterday from social CRM vendor Nimble. Here’s how it works.

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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets.

Real Examples of Social Media ROI

Customer Experience Matrix

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. The problem with tying social media to "hard" ROI is this often relies on complex intermediate calculations, which are subjective in themselves. Tags: social media roi marketing measurement

Three reasons why the future of public relations is red hot

grow - Practical Marketing Solutions

I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. Here are three essential new areas of activity that could re-define the future of public relations: Search engine optimization What does PR have to do with SEO? This’s not far from pitching press releases to media outlets, is it?

A Public Relations Case for Digital Marketing

Biznology

Back in the early days (circa 2004), my colleagues and I debated which function should “own” social media. As As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. Since 2004, digital marketing has evolved to include not just Web sites and SEO, but social media, content marketing, newsjacking, online PR, customer service, video, audio, blogs, microblogs, Tumblr, Pinterest and the list goes on. Storytelling.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Use social media to promote it.

Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.

The Public Relations Metamorphosis: Social Media is Here to Stay

Marketri

Public relations strategies and tactics have certainly come a long way in the last several years. With the advent of new technology and burgeoning new social networks at our fingertips, the definition of public relations now embraces the words, “engaging” and “relationship building.” Well, it’s now obvious that social media is here to stay.

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp.,

How to Build Public Relations Media List [Video]

Vertical Response

In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Connie Sung Moyle, Public Relations Manager at VerticalResponse , shows you how build an effective media list quickly and easily. The post How to Build Public Relations Media List [Video] appeared first on VR Marketing Blog. All rights reserved.

The role of public relations in lead generation for B2B firms

NuSpark

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies.

24 Sphere Bytes Reflect Core Learnings about Social Public Relations

WindMill Networking

When you are recruited to write a monthly column about a specific area of practice—public relationsrelating to maximizing social business, one tends to spend that dedicated time on the big picture, including focusing on matters that impact and resonate with the majority of enterprise leaders, rather than a localized, topical and transient organizational “campaign” or … Continue Reading 24 Sphere Bytes Reflect Core Learnings about Social Public Relations by Judy Gombita - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department. Public Relations, as a profession and a function, will simply cease to exist.

What to do if the president tweets you

grow - Practical Marketing Solutions

And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target! The beauty of Twitter is that it is the most human-powered social media platform. But the most powerful person on earth has never used social media quite this way before. By Mark W. Twitter is consistently underestimated by the press. Yes and no.

Dominate Your Next Event With a Great Public Relations Strategy

Modern B2B Marketing

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. Event Goals and Metrics. How many press releases will you write?

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

Hubspot

public relations can be a critical ingredient in your marketing mix. The good news is that the amount of time people spend interacting with media is only growing ; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. What he or she has posted related to the subject on social media outlets. Snooze. Opening a new office?

Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?

WindMill Networking

Digital “public relations” for an enterprise is much harder and less likely to achieve success if the culture is porcine or controlled (i.e., grunt out some canned corporate or marketing messages on social media platforms…after five revisions and three levels of approval). Note I recognize that there are many enlightened marketers and salespeople in social media.)

Bytes from the PR Sphere: Distilling the Social Components of Public Relations

WindMill Networking

Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. Remember what I just said about distilling down the essence of a concept for social media? Public Relation

Paid online influencer marketing is fully mainstream

Biznology

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Outside of influencer marketing , offering free branded tools really works.

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Bot messaging. Lead generation through inbound marketing. Native advertising.

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Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

It was the most-researched post I had ever delivered to the publication and it took many hours of work. I’m not giving up, at least for now. Social media marketing, mobile, content … it all works really well. Consider the dramatic changes in content forms, distribution, and evolving roles of the social media platforms. By Mark Schaefer. Content Shock. What do we do?”

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote  Blogger outreach is more PR than social media. think it’s worthwhile going back this this article if you haven’t read it before.  In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy. It’s about relating, it’s about engaging.

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

What’s the role of customer connection in this? A few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. What you’re saying is that SEO today almost harkens back to traditional public relations.

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4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out. If your business supports a cause, it’s even easier to craft a campaign and share the details about it via your social media pages.

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Social Media marketing agency social media marketing

How Putin’s brand inspires Trump

Biznology

As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. This turns a vibrant news media into an echo chamber for the Kremlin, minimizing and even eliminating journalists who oppose him, as well as inserting peacemaking and military initiatives into regional conflicts like Syria and Israel-Palestine. Both are authoritative kindred spirits. Like this post?

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Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. Trust me.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

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Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. Like this post?

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. more legitimate analogy for our present day is that we need to think like fashion designers. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company. The content chalupa.

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How storytelling can shape the corporate brand and culture

Biznology

This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion. including daydreams). like a computer program).

Five often-overlooked reasons senior executives should use social media

Biznology

hear these objections all the time when speaking to top executives about social media. By updating your profile with new responsibilities, achievements, and publications you keep these important constituents up to date on your progress. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter?

Is your social media marketing about listening or talking?

Biznology

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. That person may very well be Chris-Frigging-Brogen himself! Rightfully so.

How to Handle a Crisis on Social Media

Vertical Response

At some point, every small business may have to deal with a public relations crisis. Social media has the power to fan the flames of crisis or douse them on the spot, social media strategist Whitney Zatzkin says. “No matter what the crisis, social media should play a role in your communication strategy,” she says. Have a plan in place. Respond quickly.

A sales pitch isn’t a relationship

Biznology

rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. At least there was no PowerPoint. I was a technology journalist for 23 years before leaving the field in 2005 to focus on social media marketing. It had been pitched as a “get acquainted” call. Time Machine.