Customer Experience Matrix
Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
Customer Experience Matrix
MAY 7, 2015
It performs the relatively common function of identifying trends but uses enough advanced technology, including natural language processing, topic discovery, and sentiment analysis, to impress me. Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI.
Nimble Adds Social Data to CRM
Customer Experience Matrix
JANUARY 25, 2012
Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Say you’re selling a product related to, oh, circuit boards. Seamless combination of contact management with social media is a big deal: when I showed Nimble to a colleague who runs a public relations agency, her eyes lit up. I had an intriguing demonstration yesterday from social CRM vendor Nimble. Here’s how it works.
Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
Customer Experience Matrix
JULY 15, 2013
If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets.
Real Examples of Social Media ROI
Customer Experience Matrix
MARCH 19, 2010
Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. The problem with tying social media to "hard" ROI is this often relies on complex intermediate calculations, which are subjective in themselves. Tags: social media roi marketing measurement
Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. And, in particular, are social media as important as industry gurus claim they are? Sadly, the public materials don’t tell us where the rest of the time went. Which media most affect purchase decisions?
Three reasons why the future of public relations is red hot
grow - Practical Marketing Solutions
MARCH 2, 2015
I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. Here are three essential new areas of activity that could re-define the future of public relations: Search engine optimization What does PR have to do with SEO? This’s not far from pitching press releases to media outlets, is it?
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Use social media to promote it.
The Public Relations Metamorphosis: Social Media is Here to Stay
DECEMBER 13, 2012
Public relations strategies and tactics have certainly come a long way in the last several years. With the advent of new technology and burgeoning new social networks at our fingertips, the definition of public relations now embraces the words, “engaging” and “relationship building.” Well, it’s now obvious that social media is here to stay.
Should PRSA Sanction Public Relations Practitioners?
NOVEMBER 29, 2013
In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.
The Herb Schmertz Era: When Public Relations Had Some Balls
JULY 5, 2013
brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp.,
How to Build Public Relations Media List [Video]
MAY 23, 2014
In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Connie Sung Moyle, Public Relations Manager at VerticalResponse , shows you how build an effective media list quickly and easily. The post How to Build Public Relations Media List [Video] appeared first on VR Marketing Blog. All rights reserved.
The role of public relations in lead generation for B2B firms
JUNE 13, 2014
There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies.
24 Sphere Bytes Reflect Core Learnings about Social Public Relations
AUGUST 30, 2013
When you are recruited to write a monthly column about a specific area of practice—public relations—relating to maximizing social business, one tends to spend that dedicated time on the big picture, including focusing on matters that impact and resonate with the majority of enterprise leaders, rather than a localized, topical and transient organizational “campaign” or … Continue Reading 24 Sphere Bytes Reflect Core Learnings about Social Public Relations by Judy Gombita - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
Death by Content: How Press Release Abuse Killed Public Relations
AUGUST 31, 2011
And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department. Public Relations, as a profession and a function, will simply cease to exist.
Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?
MAY 24, 2012
Digital “public relations” for an enterprise is much harder and less likely to achieve success if the culture is porcine or controlled (i.e., grunt out some canned corporate or marketing messages on social media platforms…after five revisions and three levels of approval). Note I recognize that there are many enlightened marketers and salespeople in social media.)
Dominate Your Next Event With a Great Public Relations Strategy
Modern B2B Marketing
MARCH 1, 2013
by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. Event Goals and Metrics. How many press releases will you write?
Bytes from the PR Sphere: Distilling the Social Components of Public Relations
SEPTEMBER 27, 2011
Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. Remember what I just said about distilling down the essence of a concept for social media? Public Relation
4 Ways to really engage your customers on social media
NOVEMBER 4, 2016
Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out. If your business supports a cause, it’s even easier to craft a campaign and share the details about it via your social media pages.
How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
MARCH 19, 2013
public relations can be a critical ingredient in your marketing mix. The good news is that the amount of time people spend interacting with media is only growing ; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. What he or she has posted related to the subject on social media outlets. Snooze. Opening a new office?
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Almost three years ago I wrote Blogger outreach is more PR than social media. think it’s worthwhile going back this this article if you haven’t read it before. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy. It’s about relating, it’s about engaging.
How Putin’s brand inspires Trump
SEPTEMBER 16, 2016
As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. This turns a vibrant news media into an echo chamber for the Kremlin, minimizing and even eliminating journalists who oppose him, as well as inserting peacemaking and military initiatives into regional conflicts like Syria and Israel-Palestine. Both are authoritative kindred spirits. Like this post?
Earned media influencer marketing demands your awesome
JUNE 21, 2016
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. Trust me.
Social media marketing isn’t a popularity contest
SEPTEMBER 4, 2015
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. Like this post?
Social media strategy leaders: Hester Tinti-Kane
OCTOBER 26, 2016
So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? My professional background and life passions all track back to the field of communication, where social media sits. Yes, I am going to interview myself! Should be interesting.
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
hear these objections all the time when speaking to top executives about social media. By updating your profile with new responsibilities, achievements, and publications you keep these important constituents up to date on your progress. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter?
Is your social media marketing about listening or talking?
JUNE 5, 2012
You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. It is. That person may very well be Chris-Frigging-Brogen himself! Rightfully so.
Eight media relations tips most PR pros totally miss
MARCH 3, 2016
I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to business journalism as a contract editor at a tech news site. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little. Give me facts.
A sales pitch isn’t a relationship
AUGUST 31, 2015
rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. At least there was no PowerPoint. I was a technology journalist for 23 years before leaving the field in 2005 to focus on social media marketing. It had been pitched as a “get acquainted” call. Time Machine.
Analyze your target’s buying process, for greater marketing efficiency
OCTOBER 7, 2016
Consider which media make the most sense at each stage. When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. Voila! Let’s look at how this works. But you can get more granular. And so on.
3 Ways Social Media Adds Spice to Traditional Public Relations
NOVEMBER 18, 2015
Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Social Media marketing agency social media marketing
Social media monitoring: why it’s a must
MAY 6, 2015
Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime.
Hey PR: make way for content and creativity
MAY 6, 2016
Now, a new study from USC Annenberg Center for Public Relations and the Holmes Report is out, and it includes data that bolsters my point. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry. Social media was the second driver, cited by 71% of respondents. The top skills after writing?
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. Blogger and influencer outreach should only be done in the framework of public relations because what you’re doing, literally, is reaching out to publishers. Earned media. The post The state of earned media blogger outreach appeared first on Biznology.
In praise of social media mediocrity
MARCH 26, 2013
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer ; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Related articles. Come on!
How Trump’s brand positioned itself for victory
NOVEMBER 16, 2016
Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. Social media and brand impressions – The shocking statements by Trump provided an unprecedented, ongoing feast for social media. The lack of trust in the establishment and our fundamental institutions (e.g.,
I’m an influencer, pay me more!
JULY 26, 2016
Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Is it earned or paid media? Lucky for me, a major focus of our time together was influencer marketing.
Are you a social media forager?
JUNE 18, 2013
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. And you surely won’t starve foraging. You’ll always be fed. Do you need to?
Social Media Explained. Really.
grow - Practical Marketing Solutions
FEBRUARY 19, 2014
With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. So, He actively uses social media to explore the evolution of those relationships. So, it was an honor to be included.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social mediaTotally! Bragging rights? Thanks in advance.