KoMarketing Associates
FEBRUARY 6, 2018
SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Content marketing (content types, social media tactics, etc.). PR and Marketing Communications. Industry Analysis.
Marketing Craftmanship
MARCH 8, 2018
Clint Arthur may represent the extreme end of PR hucksterism, but for decades many well-known public relations firms have sold other types of false or inflated credibility that relies on the implied third-party endorsement of respected media sources and organizations. (In
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Bluetext
APRIL 14, 2023
So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Early proof-of-concept stories and media interest trigger significant publicity.
Marketing Insider Group
JANUARY 21, 2020
If your goal is to increase lead generation from content, then you’ll be planning a lot of gated content, so you’ll need to budget for a landing page creator platform and ad spend for channels like social media. While it’s free to have a profile on social media, to optimize this channel requires some investment.
markempa
AUGUST 19, 2012
Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. Tweet It’s time to generate revenue.
KoMarketing Associates
SEPTEMBER 24, 2015
In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Informal interview: Discussion with an SME or other thought leader that can be used to inform content discovery/tone of voice for a ghostwritten piece of content. Case in point: content interviews.
Onalytica B2B
OCTOBER 26, 2016
Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.
Expert insights. Personalized for you.
179 
Let's personalize your content