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Industrial Marketing Today
MARCH 8, 2011
Building a thriving online community around your social media strategy takes a lot of hard work. Element14 is a global information portal specifically built for electronic design engineers. Ben Builds a Portal Shirt for Halloween. Social media marketing done right does produce real business results! distribution arm.
Industrial Marketing Today
NOVEMBER 5, 2010
Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. TI just didn’t set out to adopt a content marketing strategy and use social media marketing because everyone else is doing them or that they are the hottest (coolest?) View system block diagrams or other ti.com portal pages.
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Industrial Marketing Today
APRIL 3, 2011
Customers in turn get 24/7 access via a secure online portal to personalized content such as: Detailed and critical cradle-to-grave records of every valve installed at their plant. That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages.
Industrial Marketing Today
MAY 3, 2010
There are plenty of news portals out there. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
Industrial Marketing Today
NOVEMBER 1, 2010
While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. A business blog is an important and integral component of inbound marketing. Results: 2.7 times increase in website traffic; 3.2
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