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What Every Content Marketer Should Know About Media Planning

DivvyHQ

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved. Enterprises often leave this to agencies or have dedicated in-house staff.

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3 Principles of Video Storytelling: Advertising Week NY 2019

Outbrain

And the best way to do so is through Video Storytelling. What is Video Storytelling? And that’s where Video Storytelling comes in. The tricky part is, this storytelling must be done in a video format that is attractive, meaningful, clear, and generally under 30 seconds. The Video Storytelling Basics. almost over.

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E-Commerce Marketing: Why You Should Invest in Repeat Customers

SmartBug Media

When it comes to retention marketing, it’s also about connecting with storytelling. Use what you know to create content that gets personal. Planning and executing a strategic social media plan, so your posts reach the right audiences at the right times. How to Connect with Repeat Customers Using Storytelling.

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Best Marketing Books You Need To Read

Brightedge

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

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choozlechat: Tactics for local targeting for a D2C wellness brand with Adventure Creative

Choozle

What’s more, the ongoing roll-out of new tactics (like podcast advertising ) has allowed us to expand the media plan to incorporate additional tactics under a unified media strategy. The digital advertising space evolves so quickly that education will always be a part of any media plan we present to clients.

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Pressure

Content Standard

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. percent, and comScore reports that the average person sees more than 1,700 banner ads in a given month. Meaning the average person clicks on 1.7

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SiriusDecisions Summit: The Art and Science of Predictive Intelligence

6sense

Join us at the SiriusDecisions Summit in Nashville for our Lunch & Learn and schedule a time to meet in person! The best marketers are storytellers at heart. Telling the Right Story (Market Intelligence & Personalization). Reaching the Right People (Omni-Channel Orchestration & Media Planning).