Remove Advertising Remove Media Plans Remove Personalization Remove Storytelling
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What Every Content Marketer Should Know About Media Planning

DivvyHQ

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved. Enterprises often leave this to agencies or have dedicated in-house staff.

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3 Principles of Video Storytelling: Advertising Week NY 2019

Outbrain

Diving into Advertising Week New York can feel a little overwhelming — there are countless selections of seminars ranging from dating-innovator Bumble to the volatile 2020 election. And the best way to do so is through Video Storytelling. What is Video Storytelling? And that’s where Video Storytelling comes in.

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choozlechat: Tactics for local targeting for a D2C wellness brand with Adventure Creative

Choozle

Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. Tactics-wise, that means a lot of hyper-targeted niche advertising (programmatic, OTT, social, traditional, OOH) to darken the skies of our target audiences. Q: Any final thoughts?

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Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3

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SiriusDecisions Summit: The Art and Science of Predictive Intelligence

6sense

Join us at the SiriusDecisions Summit in Nashville for our Lunch & Learn and schedule a time to meet in person! The best marketers are storytellers at heart. Telling the Right Story (Market Intelligence & Personalization). Reaching the Right People (Omni-Channel Orchestration & Media Planning).

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5 fitness brands winning social media

Sprout Social

The feel of the online experience matches the in-store one and it’s clear a lot of thought goes into their social media planning. Their Instagram account is by far the most popular of their social media accounts. On Instagram, a frequent topic is one exercise that’s presented by a Crunch personal trainer.