Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

SEPTEMBER 21, 2010

[link] Jimmykellyart (Jimmy Kelly) Twitter Comment RT @barneydavey: RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] – Posted using Chat Catcher [link] kathysacks (Kathy Sacks) Twitter Comment RT@jaybaer: Develop a social media strategy in 7 steps. I have subscribed to your rss feed as well.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. You are excited until you see two key site statistics that burst your bubble.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60